Celebrating Three Years of Espresso: A Journey of Collaboration | Espresso


Espresso Turns 3. Celebrating A Unique Journey of Seamless Trading

November 08, 2023
Espresso Turns 3. Celebrating A Unique Journey of Seamless Trading

Three years ago, Espresso was born as a first-of-its-kind broking firm with a distinctive voice and ideology. While there have been many prominent discount brokers in the industry, what has distinguished Espresso is its unique approach to aiding and guiding traders in making decisions that bring about the best possible results for their portfolios. Espresso incorporates the knowledge and insights of seasoned traders into developing products and offerings that will satisfy the most essential needs of any modern-day trader comprehensively. And that cool name, indicating a fresh spirit of dynamism, has gone a long way too in cementing this reputation.

In these three years, the guiding force for Espresso has been the tireless determination of professional traders who are known to adapt and adjust their strategies as per the market conditions and prevailing sentiments. The focus has always been, from the beginning, in catering to the needs of such traders to the best of its abilities. At Espresso, it has also been extremely crucial to create a lasting first impression of listening to and attending to all stakeholders, including the customers themselves. This helps Espresso to improve and develop their offerings in a constant state of evolution to be always relevant to a trader’s needs.

While these three years has seen many developments affecting the market both positively and negatively, what has distinguished Espresso in its approach is its collaborative mindset. It has always gone out on a limb to work in tandem with traders and market experts in developing tools, solutions and offerings that achieve a challenging objective – of leaving a smile on every trader’s face. Innovative content has been a crucial part of this journey too by engaging traders with visual communications that have reiterated successfully the fresh and dynamic values of the entity.

With the introduction of Bootcamp, a unique learning program that prizes actual skills over trading theory, Espresso has further reached out to a burgeoning audience of people willing to learn trading without any hassles of confusion or ambiguity. The modules of this learning program are designed to simplify and elucidate the concepts of trading so that more people trade enthusiastically in the market.

This has been a most momentous journey for Espresso in these last three years and it is hoped that there will be innumerable more years for this unique broking firm to flourish as a household name among traders.

R. Kalyanaraman
by R. Kalyanaraman

Chief Executive Officer

I am a sales guy at heart with utmost willingness to listen to people – customers, employees, competitors et al. Nothing gets me a bigger adrenaline rush than an interesting conversation with my customer!