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Cello World Limited is coming out with a fresh public issue to raise Rs. 1900 crores from the market.

Below are the details of the Cello World Limited IPO:

• Issue opens – October 30 (Monday)
• Issue closes – November 01 (Wednesday)
• Issue size – Rs. 1900 crores
• Price band – Rs. 617 to Rs. 648 per equity share
• Bid lot – 23 shares and in multiples thereof.

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And here are some details of the company and further details on the Cello World Limited IPO.

Company details:

• Cello World Limited incorporated in 2018 is a prominent player in the consumerware market in India with presence in the consumer houseware, writing instruments and stationery, and moulded furniture and allied products and consumer glassware categories, according to the Technopak Report. They own/lease and operate 13 manufacturing facilities across five locations in India, as of June 30, 2023, and they are currently establishing a glassware manufacturing facility in Rajasthan. Their manufacturing capabilities allow them to manufacture a diverse range of products in-house.
• The scale at which they manufacture their products, combined with their supply chain management enables them to derive the benefits of economies of scale across various aspects of their business model. Further, they maintain optimal inventory levels across their manufacturing facilities by implementing technology and utilising available market information. They also endeavor to maintain high quality standards and good manufacturing practices.
• They have a strong pan-India distribution network. From the distribution network established by CPIW for its thermoware household articles and plastic materials business, their Promoters (through their group of entities which were subsequently restructured, have further expanded the distribution network of their Company over the last six decades.
• Their nationwide sales and distribution network is supported by their 721 member sales team, as of June 30, 2023. They equip their field staff across their distribution network with an enterprise resource planning system, which assists them in forecasting production levels and helps them in optimising inventory levels. They have developed and maintain longstanding relationships with their distributors and retailers over the years. Further, their products also reach consumers through modern trade and export channels, e-commerce marketplaces and their own websites. In addition, they also sell their products in bulk quantities to corporate clients and government departments.
• They have developed a strong brand identity through effective brand advertisements and marketing campaigns, including “Cello – Companion for Life”, “Cello – Rishta Zindagi Bhar Ka”, “Hot Chahive Toh Cello” and “Don’t Just Write, Glide”. All their marketing efforts are initiated and coordinated by their marketing team of 24 employees, as of June 30, 2023. 
  

Issue Size:

Rs. 1900 crores

Employee Reservation: 

1,70,357 equity shares amounting to Rs. 10/crore

Employee Discount:

Rs. 61 per share

Issue break-up:

• QIB – 50% of the net offer – Rs. 945.00 crores
• NIB – 15% of the net offer – Rs. 283.50 crores
• RET – 35% of the net offer – Rs. 661.50 crores

Listing:

BSE and NSE

Registrar:

Link Intime India Private Limited

UPI:

All Retail & NII bidders' (bids up to Rs. 5,00,000) applications through brokers are compulsorily in UPI Mode.

Note:

• Application made using third party UPI or ASBA Bank A/c are liable to be rejected. 
• The UPI Mandate acceptance time for Retail and NII Bidders (bids up to Rs. 5,00,000) shall expire at 5:00 PM on the closing day of the IPO i.e. Wednesday, November 01, 2023     

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