R K Swamy Limited IPO Opens On March 04. Check IPO Details Issue Date Price


R K Swamy Limited IPO Opens On March 04. Check IPO Details Issue Date Price

March 05, 2024
R K Swamy Limited IPO Opens On March 04. Check IPO Details Issue Date Price

R K Swamy Limited is coming out with a public issue to raise Rs 423.57 crores from the market.

Below are the details of the R K Swamy Limited IPO:

  • Issue opens – March 04 (Monday)
  • Issue closes – March 06 (Wednesday)
  • Issue size – Rs 423.57 crores
  • Price band – Rs 270 to 288 per equity share
  • Bid lot – 50 shares and in multiples thereof

And here are some details of the company and further details on the IPO.

Company Details:

  • R K Swamy Limited are one of the leading integrated marketing service groups in India, offering a single-window solution for creative, media, data analytics and market research services. (Source: CRISIL Report) They are ranked 8th in terms of estimated operating revenue among the integrated marketing communications services groups operating in India (Source: CRISIL Report).
  • They offer a comprehensive range of services in the following interrelated and complementary business segments: (i) Integrated Marketing Communications, (ii) Customer Data Analytics and Marketing Technology (“Customer Data Analytics and MarTech”); and (iii) Full-Service Market Research (including customer experience measurement) and Syndicated Studies (“Full-Service Market Research”). (Source: CRISIL Report).
  • They have a track record of over five decades, and have been serving leading companies such as Aditya Birla Sun Life AMC Limited, Cera Sanitaryware Limited, Dr.Reddy’s Laboratories Limited, E.I.D.–- Parry (India) Limited, Fujitsu General (India) Private Limited, Gemini Edibles and Fats India Limited, Havells India Limited, Hawkins Cookers Limited, Himalaya Wellness Company, Hindustan Petroleum Corporation Limited, ICICI Prudential Life Insurance Company Limited, IFB Industries Limited, Mahindra and Mahindra Limited, Oil and Natural Gas Corporation Limited, Royal Enfield (a unit of Eicher Motors), Shriram Finance Limited, Tata Play Limited, Ultratech Cement Limited, and Union Bank of India.
  • They are a data driven integrated marketing services provider and all segments of their business use digital initiatives extensively. During Fiscal 2023 and the six months ended September 30, 2023, they released over 818 and 438 creative campaigns, respectively on behalf of their clients across various media outlets, handled over 97.69 and 140.05 terabytes (cumulatively for Fiscal 2023 and the six months ended September 30, 2023) of data and have conducted over 2.37 million and 1.44 million consumer interviews across quantitative, qualitative and telephonic surveys. They aim to provide the highest levels of professional service to meet the continuous needs of their clients and aim to continue growing their capabilities with an unyielding focus on the needs of their clients. Their solutions and offerings are serviced by over 2,533 employees spread across 12 offices and 12 field locations across twelve cities, across their three business segments.

Issue Size: Rs. 423.57 crores

Employee Reservation: Equity Shares aggregating up to Rs.7.50/- crores.

Employee Discount: Rs. 27 per share

Issue Break-Up:

QIB – 75% of the offer – Rs 312.05 crores

NIB – 15% of the offer – Rs 62.41 crores

RET – 10% of the offer – Rs 41.61 crores

Listing: BSE and NSE

Registrar: KFin Technologies Limited

UPI: All Retail & NII bidders' (bids up to Rs. 5,00,000) applications through brokers are compulsorily in UPI Mode.


Application made using third-party UPI or ASBA Bank A/c are liable to be rejected.

The UPI Mandate acceptance time for Retail and NII Bidders (bids up to Rs 5,00,000) shall expire at 5 PM on the closing day of the IPO i.e. Wednesday, March 06, 2024

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