Flair Writing Ltd IPO: Check IPO Date, Price, Details | Espresso


Flair Writing Industries Ltd IPO opens on November 22. Check IPO Details Issue Date Price

November 21, 2023
Flair Writing Industries Ltd IPO opens on November 22. Check IPO Details Issue Date Price

Flair Writing Industries Limited is coming out with a fresh public issue to raise Rs. 593 crores from the market.

Below are the details of the Flair Writing Industries Limited IPO:

  • Issue opens – November 22 (Wednesday)
  • Issue closes – November 24 (Friday)
  • Issue size – Rs. 593 crores
  • Price band – Rs. 288 to Rs. 304 per equity share
  • Bid lot – 49 shares and in multiples thereof.

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And here are some details of the company and further details on the Flair Writing Industries Limited IPO.

Company details:

  • Flair Writing Industries Limited are among the top three players in the overall writing instruments industry with a revenue of ?9,155.5 million in Financial Year 2023 and occupy a market share of approximately 9% in the overall writing and creative instruments industry in India, as of March 31, 2023, according to CRISIL. According to CRISIL, they are also among the top two organized players which have seen faster growth in revenue as compared to overall writing and creative instrument industry growth rate. They reported the highest operating and net income margins of 17.8% and 9.6% respectively, in Financial Year 2022 among other key writing instruments players, according to CRISIL.
  • Their flagship brand “Flair” has enjoyed a market presence of over 45 years. They have an extensive range of products across various price points and cater to a broad range of consumers, including students, professionals and offices. They manufacture and distribute writing instruments including pens, stationery products and calculators. Leveraging on their manufacturing capabilities, and their existing customer base in the writing and creative instruments business, they have also diversified into manufacturing houseware products and steel bottles.
  • Compared with other key organized players in the writing and creative instruments industry such as DOMS, Camlin, Linc and Luxor, their Company had the largest distributor/dealer network and wholesale/retailer network, in the writing instruments segment in India, according to CRISIL, comprising approximately 7,700 distributors/dealers and approximately 315,000 wholesalers/retailers, as of March 31, 2023. They occupied a market share of 7.1% in the export of writing and creative instruments industry, in Financial Year 2023, according to CRISIL.
  • They manufacture and distribute several brands in India and due to their ability to manufacture quality products and their distribution and retail capabilities, they are able to partner with various international brands in the writing instruments industry. Their products are sold under their “Flair” brand , their principal brands “Hauser” and “Pierre Cardin” and they have recently introduced “ZOOX” in India. Their brands “Flair” and “Hauser” offer mass-market and premium pen and stationery products, their brand “ZOOX” focusses on mid-premium and premium writing instruments, and their “Pierre Cardin” brand offers premium pen and stationery products.
  • Their product range includes a variety of pens (ball pens, fountain pens, gel pens, roller pens and metal pens), which is their largest category in terms of number of products offered, stationery products (mechanical pencils, highlighters, correction pens, markers, gel crayons and kids’ stationery kits) and calculators. They launched a range of “Flair Creative” products in Financial Year 2021 which include water colours, crayons, sketch pens, erasers, wooden pencils and geometry boxes, fine liners, sharpeners and scales. They offered 727 different products as of June 30, 2023. They have recently forayed into manufacturing a wide range of houseware products including casseroles, bottles, storage containers, serving solutions, cleaning solutions and basket and paper bins, through one of our Subsidiaries, FWEPL
  • They manufacture pens and other products from 11 manufacturing plants located in Valsad, Gujarat; in Naigaon (near Mumbai), Maharashtra; in Daman, Union Territory of Dadra and Nagar Haveli and Daman and Diu; and in Dehradun, Uttarakhand.

Issue Size: Rs. 593 crores

Issue break-up:

  • QIB – 50% of the offer – Rs. 296.50 crores
  • NIB – 15% of the offer – Rs. 88.95 crores
  • RET – 35% of the offer – Rs. 207.55 crores

Listing: BSE and NSE

Registrar: Link Intime India Pvt Ltd

UPI: All Retail & NII bidders' (bids up to Rs. 5,00,000) applications through brokers are compulsorily in UPI Mode.


  • Application made using third party UPI or ASBA Bank A/c are liable to be rejected. 
  • The UPI Mandate acceptance time for Retail and NII Bidders (bids up to Rs. 5,00,000) shall expire at 5:00 PM on the closing day of the IPO i.e. Friday, November 24, 2023     

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