Barbeque Nation Hospitality Limited IPO - Mar 24 to 26

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Barbeque Nation Hospitality Limited IPO – Mar 24 to 26

March 22, 2021
Barbeque Nation Hospitality Limited IPO – Mar 24 to 26

Barbeque Nation Hospitality Limited is coming out with a fresh public issue to raise Rs 453 crores from the market.

Key details of the issue:

  • Issue opens – Mar 24 (Wednesday)
  • Issue closes – Mar 26 (Friday)
  • Issue size – Rs 453 crores
  • Price band – Rs 498 to 500 per equity share
  • Bid lot – 30 shares and in multiples thereof
  • Employee reservation – Shares aggregating up to Rs 2 crores

And here are some details of the company and further details on the Barbeque Nation Hospitality Limited issue.

Company details:

Barbeque Nation Hospitality Limited was incorporated on Oct 13, 2006. The company owns and operates Barbeque Nation Restaurants, one of India’s leading casual dining restaurant chains, and international Barbeque Nation restaurants. It also owns and operates Toscano Restaurants and You and Barbeque by Barbeque Nation. The first Barbeque Nation restaurant was launched in 2006 by Sayaji Hotels Ltd., one of its promoters. It launched its first Barbeque Nation restaurant in 2008, and subsequently acquired 5 Barbeque Nation restaurants owned by SHL in 2012.

As of Dec 31, 2020, the company has 164 restaurants owned and operated by them, which includes 147 Barbeque Nation restaurants across 77 cities in India, 6 international Barbeque Nation restaurants across 4 cities outside India and 11 Italian restaurants across 3 metro cities in India, of which 9 are operated under the brand name Toscano and 1 each under the brand names La Terrace and Collage. International Barbeque Nation restaurants are in these locations: 2 in Dubai, 2 in Abu Dhabi and 1 each in Kuala Lumpur and Muscat.

Through its Barbeque Nation restaurants, it pioneered the concept of over-the-table barbeque in Indian restaurants. Its fixed-price all-you-can-eat concept at Barbeque Nation restaurants offers its customers a varying spread of consistently delicious food at a value-oriented price in a pleasant and casual dining environment. One of its delivery products, Barbeque-in-a-Box, which they launched in June 2020, provides a wide range of starters, main courses and desserts. This is in addition to two other products, Grills in a Box and Meals in our Box.

The company has an integrated digital ecosystem of app, reservation system, delivery and loyalty program. It has managed risks due to COVID-19 with consistent recovery. The company places a strong emphasis on customer reviews and feedback and obtains customer feedback in accordance with their internally devised and managed Guest Satisfaction Index.

The company has significant online presence and has witnessed increased reservations through its online platforms. In Fiscal 2020 and the 8 months ended Nov 30, 2020, over 46.7% and 60.8% of total reservations at Barbeque Nation restaurants were made online. Also, as of Dec 31, 2020, the BBQ App had registered over 2.2 million downloads.

Issue size: Rs 453 crores

Issue break-up:

  • QIB – 75% of the offer – Rs 338.16 crores
  • NIB – 15% of the offer – Rs 67.63 crores
  • RET – 10% of the offer – Rs 45.09 crores

Employee reservation: Shares aggregating up to Rs 2 crores

Listing: NSE and BSE

Registrar: Link Intime India Private Limited

UPI: All retail applications through brokers are compulsorily in UPI mode

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